Ted Baker has teamed up with a selection of illustrators to launch a digital fashion portrait service, to celebrate its spring/summer 2012 campaign, The Great Exhibitionist.

Shoppers at UK stores will be able to try on pieces from the new collection and 'strike a pose' in one of Ted’s ‘exhibitionist’ photo booths. Photos will be sent to illustrators including Michael Frith, Jacqueline Bissett, Niki Pilkington and Harry Malt, who will draw their favourites and send winners a signed copy. Project launches March 17.